NewLife for Home Services & Trades
Home Services Marketing Agency
Lead Generation For Contractors & The Trades
NewLife Marketing is a home services marketing agency in Barrie & Simcoe County — lead generation for contractors and the trades with high-intent ads, job-site creative and a CRM that makes speed-to-lead automatic, so clicks turn into booked jobs.
From Clicks To Booked Jobs
Proof measured in cost per lead and booked jobs. We build the whole system — ad to landing page to instant follow-up — so no lead ever slips through the cracks.
The problem
The Phone Rings Less Than It Should — And Leads Slip
You're paying for leads that never pick up, quotes go out days after the customer asked, and word-of-mouth carries the whole business until it suddenly doesn't. Meanwhile a missed call at 2pm on a job site is a booked job handed to a competitor.
Winning trade marketing isn't one clever ad — it's a system that reaches ready-to-buy customers and responds before anyone else can.
How we market it
How Our Home Services Marketing Agency Grows Your Business
The full system, end to end: ad → landing page → instant follow-up → booked job. Here's how each piece works for a trade.
High-intent Google Search + Local Services Ads
Catch people the moment something breaksSearch ads for “emergency plumber near me”-type queries plus Local Services Ads (pay-per-lead, “Google Guaranteed”) for eligible trades. These reach people who need the job done now — the highest-intent leads there are.
Meta lead-gen with tight radius targeting
Fill the pipeline in your exact service areaLead-form and click-to-call campaigns fenced to the radius you actually serve, so you're not paying to reach people two hours away. Great for demand you create rather than demand that's already searching.
Job-site creative that proves the work
Real crews and real before/afters, not stock hardhatsWe film on your job sites — the crew working, the transformation, the finished result — and cut it into ad creative. Real work builds the trust that books the job. Tie-in: Creative Production.
A CRM that makes speed-to-lead automatic
Because the first to respond usually wins the jobSpeed-to-lead texts, missed-call text-back, and automated follow-up so a lead that comes in while you're on the tools is answered in seconds — not lost to the competitor who called back first. Tie-in: CRM Systems.
Local SEO, Google Business Profile & reviews
Own the map pack and the reputation that ranksGoogle Business Profile management, local pages and a review-generation system — so you show up in the map pack and the reviews keep you there. Compounding, and it lowers your cost per lead over time.
What we do here
The Services That Matter Most Here
For a trade, speed and proof win jobs. These are the services that deliver them.
Google Ads
High-intent Search + Local Services Ads for people ready to book now.
How we run Google Ads →CRM Systems
Speed-to-lead + missed-call text-back so no lead is ever lost.
How we run CRM Systems →Meta Ads
Radius-targeted lead-gen to fill your service area.
How we run Meta Ads →Creative Production
Job-site filming that proves the quality of your work.
How we run Creative Production →SEO
Local SEO + Google Business Profile to own the map pack.
How we run SEO →On the job
Job-Site Creative We've Filmed
Real crews, real projects — the footage that makes a trade ad convert. Tap any tile for sound.
Who we work with
The Home Services & Trades We Work With
If you sell a job done right, this is your playbook. Some of the trades we work with:
- Construction & ICF builders
- General contractors
- Renovation & remodeling
- HVAC
- Plumbing
- Roofing
- Electrical
- Landscaping & lawn care
- Exterior cleaning & maintenance
- Painting
- Trucking
- Automotive & mobile services
The scoreboard
The Metrics That Matter Here
We're judged on the numbers that move your business — not vanity reach.
Cost per lead
What each qualified lead costs — the number we manage against.
Booked jobs
Leads that actually turn into scheduled work.
Inbound calls
Call volume driven by ads, Search and your Google profile.
Service-area coverage
Reaching the right radius, not wasted spend far away.
Speed-to-lead
How fast every lead gets a response — the #1 conversion factor.
Return on ad spend
Revenue from booked jobs against what you spent to get them.
Proof
Real Home Services & Trades Clients
DMT Building Group
Full growth system + custom CRM with Twilio calling.
See the work →MC Landscaping
Job-site content + paid social for a landscaping crew.
See the work →Taylor Made Construction
Construction content, filmed on location.
See the work →DMT Building Group runs our full system — a custom CRM logged $280K in new pipeline value in 30 days. CM Mobile Tire Service (Barrie): an earlier campaign lifted inbound calls ~70% and booking requests ~40% [NEEDS: updated CM Mobile Tire figures]. More from this vertical: Brightside Maintenance, Total Truck Solutions, JB Enterprise and JA Contracting. [NEEDS: confirmed cost-per-lead / booked-job numbers + job-site screenshots]
What it looks like
Working With Us, Step By Step
1 · Map your jobs & area
We learn your best jobs, your margins and the radius you want to fill.
2 · Build the capture
Landing pages, forms, call tracking and your CRM wired so every lead lands in one place.
3 · Launch high-intent ads
Google Search, Local Services Ads and radius-targeted Meta go live.
4 · Automate follow-up
Speed-to-lead and missed-call text-back so nothing goes cold.
5 · Track booked jobs
We optimize against cost per booked job — not clicks — and scale what works.
5.0 ★ on Google
What A Client Like You Says
“I've had a great experience working with the team at NewLife Marketing. They've been professional, responsive, and genuinely invested in helping my business grow. Their communication has been excellent, and they've always taken the time to understand my goals and explain their strategy.”
“As someone who's built multiple businesses and spent years in marketing myself, I'm pretty picky about who I recommend. NewLife Marketing has earned that recommendation. They're knowledgeable, responsive, easy to work with, and genuinely invested in helping businesses grow. They don't just sell marketing, they take the time to understand your business and work alongside you to get results you actually want. It's refreshing to work with a team that actually cares. Highly recommend.”
“We've had a great experience working with the team at NewLife Marketing. As an e-commerce business, we needed more than just someone to run ads — we wanted a team that understood branding, content, and long-term growth. From the start, they took the time to understand our business and built a strategy that actually made sense for our goals. If you're looking for a team that combines creativity with real marketing strategy, we'd highly recommend NewLife Marketing. Looking forward to continuing to grow together.”
“Cruz and the team have been great!”
Straight answers
Home Services Marketing Agency FAQ
The questions trades ask before working with us — lead cost, speed, budget and filming — answered straight.
How fast will I get leads?
Google Search and Local Services Ads can produce calls in the first week because you're reaching people who are already searching. The bigger gains come over 30–90 days as we optimize toward cost per booked job.
What's a realistic cost per lead?
It varies a lot by trade and area — an HVAC lead and a painting lead aren't priced the same. What matters is cost per booked job, which is what we actually manage against. We'll give you a real range for your trade on the call.
What is speed-to-lead and why does it matter?
It's how fast a new lead gets a response. The business that replies first usually wins the job, so we make the first text/call automatic and instant — even when you're on the tools.
Do you do Local Services Ads (the Google Guaranteed ones)?
Yes, for eligible trades — we handle the application, verification and the reviews that decide ranking. They charge per lead instead of per click, which suits a lot of trades well.
Do I need a big ad budget?
Not to start. We'd rather begin lean, prove your cost per booked job, and scale from there — so the right budget is different per trade and package. We'll recommend a starting level for you on the call.
Will you film my job sites?
Yes — real crews and before/afters are the creative that converts in the trades. Our crew comes to you; see Creative Production.
What if I already get word-of-mouth work?
Great — the CRM and reviews system make that referral flow bigger and more reliable, and the ads add a predictable second pipeline you control instead of hoping the phone rings.
Keep exploring
Related Services & Industries
Meta Ads
Explore Meta Ads →Google Ads
Explore Google Ads →SEO
Explore SEO →Creative Production
Explore Creative Production →CRM Systems
Explore CRM Systems →E-Commerce & Retail
See the playbook →Local & Storefront
See the playbook →Professional Services
See the playbook →Health, Fitness & Wellness
See the playbook →Real Estate & Hospitality
See the playbook →Last step
Book Your Free Home Services & Trades Growth Strategy Call
One call. We look at your market, your numbers and your goals, and you leave with a written growth plan — yours to keep whether we work together or not. You'll talk to Cruz or Keegan directly — never a sales rep.