NewLife Services
Meta Ads Agency
Facebook & Instagram Ads That Sell
NewLife Marketing is a Meta ads agency in Barrie & Simcoe County: Facebook & Instagram ads run as a full system — creative, a real funnel, ABO testing and CBO scaling.
Stop The Scroll. Turn Attention Into Customers.
We produce the video in-house and run the strategy behind it — objectives, funnel, audiences, ABO/CBO and tracking — so your Meta budget builds a pipeline, not a follower count.
The problem
Boosting Posts Is Not A Strategy
Hitting “Boost” gets you likes from people who'll never buy. Meta is one of the most powerful direct-response machines ever built — but only if you run it as a system: the right objective, a real funnel, deliberate audiences, relentless creative testing and proper tracking.
Most businesses do none of that. They run one ad to a cold audience with no retargeting, no tracking and no landing page, then decide “Facebook ads don't work.” They do — as a system.
What it is
Meta Ads, In Plain English
Meta ads put your business in front of precisely targeted people while they scroll Facebook and Instagram. Unlike Google, where people search for you, on Meta you interrupt the scroll — which means the ad itself has to stop the thumb. That's why creative is everything.
Run properly, it's a full funnel: cold ads introduce you, retargeting closes the people who showed interest, and your CRM follows up automatically. Ads → landing page → follow-up, working as one connected system.
Who it's for
Who Our Meta Ads Agency Works Best For
Any business with something worth watching — a transformation, a product, a story, a face. If you can show it, Meta can sell it.
E-Commerce & Retail
Product video and offers that turn the scroll into a sale.
See the E-Commerce & Retail playbook →Local & Storefront
Fill tables and foot traffic with radius-targeted video.
See the Local & Storefront playbook →Health, Fitness & Wellness
Memberships and bookings driven by transformation and community content.
See the Health, Fitness & Wellness playbook →See it, don't just read it
Real Meta Ads We've Produced
This is a video-ad service, so here's the actual product. Every tile is a real ad we filmed, edited and ran — tap any one for sound.
The strategy
How We Structure & Run Meta Campaigns
Most “Meta ads” advice stops at benefits. Here's the actual strategy we run — the funnel, the audiences, and how we control budget with ABO and CBO.
Campaign objectives
Every campaign starts hereAwareness, engagement, leads or sales — Meta optimizes toward whatever objective you choose, so choosing wrong wastes the whole budget. We pick the objective from your actual goal: a booked call is a leads/sales objective, not a “get more followers” one.
The funnel: Prospecting → Retargeting → Retention
The system behind every account we runCold prospecting introduces you to new people; retargeting re-engages the ones who showed interest; retention brings customers back. Ads feed a landing page, the landing page feeds your CRM, the CRM follows up — one connected system, not scattered boosts.
Prospecting (cold audiences)
Reaching people who don't know you yetBroad and Advantage+ audiences let Meta's AI find buyers; interest and behavior targeting narrows to the right people; lookalike audiences clone your best existing customers. We test these against each other to find who converts cheapest.
Retargeting (warm audiences)
Re-engaging people who already showed interestSite visitors, video viewers, page and Instagram engagers, and your customer lists. These people already know you, so they convert at a fraction of the cost — this is where a lot of the profit quietly comes from.
ABO vs CBO
How we control budget — test with one, scale with the otherABO (Ad Set Budget Optimization) sets the budget at the ad-set level for tight control — we use it to test audiences and creative with guaranteed spend on each. CBO (Campaign Budget Optimization) sets budget at the campaign level and lets Meta push it to the best-performing ad sets — we use it to scale proven winners. Test with ABO, scale with CBO.
Audience types
The targeting toolkitCustom audiences (your data — visitors, lists, engagers), lookalikes (new people who resemble your best customers), and broad / Advantage+ (Meta's AI finds them). We layer these deliberately across the funnel.
Creative testing
The single biggest lever on MetaOn Meta, creative is the targeting. We test hooks, formats and angles constantly, and because we produce video in-house with our cinema crew, we can turn out fresh winners faster than an agency waiting on a freelancer.
Tracking
So you know what's actually workingMeta Pixel plus the Conversions API for accurate, iOS-proof measurement, custom conversions for the actions that matter, and attribution set up so you can trust the numbers in the dashboard.
Ad formats we produce
Find The Ad That Fits Your Goal
A prospect should see themselves in one of these. We produce all of them in-house — pick the goal, we build the ad.
Service explainer
Show exactly what you do and why it's better.
Before / after
The transformation — the most persuasive proof in the trades and beauty.
Testimonial
A real customer in their own words beats any script.
Offer ad
A clear promotion with a deadline and a reason to act now.
Founder / owner
You on camera — trust travels faster from a face than a logo.
Project showcase
Your best work, filmed cinematically.
Educational
Teach one thing well and you earn the follow and the click.
Retargeting
A tailored nudge for people who already visited.
Recruitment
Ads that fill roles, not just sell — hiring is marketing too.
Launch
Build anticipation around a new product, location or season.
How we run it
The Meta Ads Process
1 · Strategy & offer
We pin down the objective, the offer and the funnel before we touch the ad account.
2 · Creative production
Our crew films and edits the ads — the biggest lever gets the most attention.
3 · Tracking & build
Pixel + Conversions API, custom conversions, then campaign structure built ABO-first for testing.
4 · Test with ABO
Multiple audiences and creatives tested with controlled budget to find winners.
5 · Scale with CBO
Proven winners moved into CBO campaigns so Meta pushes budget to the best performers.
6 · Retarget & report
Warm-audience retargeting layered on, with clear monthly reporting on cost per result.
What's included
What Our Meta Ads Agency Delivers
- Objective and full-funnel campaign strategy (prospecting → retargeting → retention)
- In-house video and static ad production with our cinema crew
- Ongoing creative testing — hooks, formats and angles
- Audience building: custom, lookalike and broad / Advantage+
- ABO testing structure and CBO scaling structure
- Meta Pixel + Conversions API tracking setup
- Custom conversions and attribution configuration
- Retargeting campaigns across site, video and engagement audiences
- Landing pages wired into your CRM for instant follow-up
- Weekly optimization against cost per result
- A/B testing of creative and audiences
- Monthly plain-English reporting on spend, leads and ROAS
Proof
Real Campaigns, Real Numbers
We don't ship a performance page with no performance. Above are real ads we produced; here is a real campaign in the manager. [NEEDS: Meta before/after lead chart (ADS BEGAN style) + a real client ROAS / cost-per-lead stat]
Real Meta Ads Manager — a live campaign we run for Aaron's (Thunder Bay).
Straight answers
Meta Ads FAQ
The questions we get before every Meta engagement — including budget and the ABO-vs-CBO one — answered straight.
How much should I budget for Meta ads?
Plan for two things: ad spend plus our management and creative. Spend needs enough room to test audiences and creative properly, but the right level — and our fee — is genuinely different per client and package, so we don't publish set rates. You'll get a real number for your goals on the call.
What's the difference between ABO and CBO?
ABO sets the budget at the ad-set level, giving tight control — we use it to test audiences and creative with guaranteed spend on each. CBO sets the budget at the campaign level and lets Meta send it to the best performers — we use it to scale winners. In short: test with ABO, scale with CBO.
Do you make the video ads or do I?
We do. Our in-house crew films and edits everything — that's the whole point. On Meta, creative is the single biggest lever, so we don't leave it to stock footage or a freelancer. See Creative Production.
Facebook or Instagram — which one?
Both, from one account. Meta places your ads across Facebook, Instagram, Reels, Stories and Messenger, and we let the data decide where your budget performs best rather than guessing.
Why do I need retargeting?
Most people don't buy the first time they see you. Retargeting re-engages the people who already visited, watched or engaged — they convert at a fraction of cold-audience cost, so it's usually where the profit is.
How soon will I see results?
Meta needs a short learning phase — expect the first 1–2 weeks to gather data, with clearer signal by weeks 3–4. The compounding gains come as we test creative and move winners into CBO over the first 60–90 days.
What is the Conversions API and why does it matter?
Since iOS privacy changes, the Pixel alone misses conversions. The Conversions API sends event data server-side so Meta can still optimize and you can trust your reporting. We set both up together.
Who owns the ad account and the creative?
You do. Ads run in your Business Manager, and you keep the footage and assets we produce. Nothing is held hostage if we part ways.
Why NewLife
You, In-House, Or A Typical Agency
Everything we do runs on one system we call The Film-to-Funnel System — in-house film → paid ads → landing page → CRM follow-up → optimize. Here's how that stacks up against doing it yourself or hiring a typical agency.
| In-house | Typical agency | NewLife | |
|---|---|---|---|
| Creative | You film it on a phone | Outsourced or stock footage | Our in-house cinema crew, filmed on-site |
| Who does the work | You, between running the business | A junior account manager | Cruz and the senior team, directly |
| The system | Disconnected tools that don't talk | Ads, then hands-off | Film → ads → landing page → CRM, one connected system |
| Your accounts & data | Yours — but no time to run them | Often held hostage | Always yours — you keep everything |
| Follow-up | Manual, when you remember | Rarely their problem | Automated speed-to-lead in the CRM |
| Local knowledge | You know your market | A national, generic playbook | Barrie & Simcoe County, on the ground |
Keep building
Services That Work Together
Google Ads
$751.7K reported value on $11.07K spend
Explore Google Ads →SEO
Page 6 → #3 on page 1 in 35 days (DMT Building Group)
Explore SEO →Social Media Marketing
7 reels + 20 carousels a month for one client (Chicken On The Run)
Explore Social Media Marketing →Creative Production
Cinema shoots on location — Aruba, Thunder Bay, Tampa & DC
Explore Creative Production →CRM Systems
$280K in new pipeline value in 30 days (DMT Building Group)
Explore CRM Systems →Software Solutions
3 platforms, one login — CRM, SEO & social, run for you
Explore Software Solutions →Last step
Book Your Free Meta Ads Strategy Call
One call. We look at your market, your numbers and your goals, and you leave with a written growth plan — yours to keep whether we work together or not. You'll talk to Cruz or Keegan directly — never a sales rep.