Marketing Software
Marketing Software That Powers Your Growth
When you partner with NewLife you don't just get a team — your business is activated on our full marketing software stack from day one: the CRM that runs everything, the SEO platform behind your visibility, and the social command center behind your content.
Your stack, day one
The Marketing Software Every Client Gets
Three platforms make up the marketing software stack behind every NewLife engagement. You get access to all three from the day you sign on — set up, connected and run by us.
Tool 1 · The engine
GoHighLevel
GoHighLevel is our company CRM — every NewLife client lives inside it. It's the AI-powered business operating system where we build your pipelines, automations and follow-up systems so no lead ever slips through the cracks. One platform that replaces a whole stack of separate tools — it publicly benchmarks against HubSpot, Salesforce, ActiveCampaign, Klaviyo and ClickFunnels.
① Capture — get more leads in the door
CRM & contact management, websites/funnels/landing pages, forms/surveys/quizzes, chat widget + Conversation AI, Voice AI, call tracking, inbound SMS & social DMs, Social Planner, Missed-Call Text-Back, AI business-card scanner, QR codes, prospecting tool, and an Ad Manager for Google/Facebook/Instagram.
What NewLife builds for you: We build the capture points — landing pages, forms, chat, call tracking — that funnel every lead into one place.
② Nurture — build relationships that convert
Conversation AI, one consolidated conversation stream (SMS, Messenger, Instagram DM, WhatsApp, live chat), Sales Pipelines, Workflows & Automations, calendars, text snippets, appointment reminders, ringless voicemail, automated outbound call-connect, and a mobile app with video messaging.
What NewLife builds for you: We build your pipelines and automated follow-up — speed-to-lead texts, missed-call text-back, reminder and nurture sequences — so every lead gets worked instantly and consistently.
③ Close — turn conversations into customers
Lead scoring, estimates & proposals, invoicing, payment integrations, paid calendars, order forms/upsells/downsells, one-click upsell funnels, memberships & courses, text-2-pay, tap-2-pay, gift cards, loyalty programs.
What NewLife builds for you: We remove the friction between “interested” and “paid.”
④ Evangelize — turn customers into fans
Reputation Management, automated review requests, AI review replies, website & video review widgets, video review capture, affiliate/referral manager, Social Planner auto-review posts, communities, loyalty programs.
What NewLife builds for you: We build the review + referral engine that compounds your reputation over time.
⑤ Reactivate — win back past leads & customers
Broadcast campaigns (email/SMS/WhatsApp/Messenger), smart lists & segmentation, automated birthday and seasonal campaigns, database-reactivation templates, newsletter automation, Content AI.
What NewLife builds for you: We re-engage the contacts you already have to pull repeat sales out of your existing database.
This is the engine behind our entire lead-to-close system — with Twilio phone integration and fully custom pipeline/automation buildouts as our specialty. Our anchor example: DMT Building Group, a custom GoHighLevel CRM with pipelines, automations and Twilio calling. It's also connected through LeadConnector — the same system that will power your client portal. See CRM Systems and Sales Pipelines.
Put The CRM To Work For Your Business
One call. Your market, your margins, a written growth plan you keep either way.
You'll talk to Cruz or Keegan — not a sales rep. Leave your strategy call with a written growth plan — yours to keep, hire us or not.
Tool 2 · Search visibility
Semrush is the platform doing the heavy lifting behind every client's search visibility — the research, competitor intelligence, technical fixes, local presence and rank tracking that turn “we do SEO” into a measurable system.
Keyword Research
Keyword Magic Tool (26B+ keywords), search-intent and topic clusters, question and long-tail discovery.
What NewLife builds for you: We find the exact terms your local customers are searching and build your content and ad plan around them.
Competitor Intelligence — spy on your competitors
See any competitor's organic keywords, traffic, ad copy and backlink profile; keyword-gap and market analysis to find what they rank for that you don't.
What NewLife builds for you: We reverse-engineer what's working for your competitors and take their ground.
Rank Tracking
Daily keyword position tracking by location and device, visibility trends, and SERP-feature tracking.
What NewLife builds for you: We show you exactly where you rank and how you're climbing, week over week.
Technical SEO / Site Audit
Crawls your site for broken links, slow pages, schema gaps and crawlability issues that hurt search and AI visibility.
What NewLife builds for you: We find and fix what's silently holding your site back.
Local SEO + Google Business Profile management
Manage your GBP, listings across directories and reviews from one place; schedule GBP posts and photo updates, keep your name/address/phone consistent everywhere, run local map-pack rank tracking, and pull local competitor intel.
What NewLife builds for you: We keep your Google Business Profile active — scheduled posts, fresh photos, review monitoring — and your listings accurate everywhere customers look.
Content + AI Visibility
SEO Writing Assistant (real-time SEO, readability and tone scoring), content optimization, and AI-search visibility tracking (presence in Google AI Overviews / LLM answers).
What NewLife builds for you: We make sure your content ranks in Google AND gets cited by AI search.
Backlinks + Advertising Research
Backlink building and prospecting, plus paid-search and competitor ad research.
What NewLife builds for you: We build your site authority and sharpen your paid campaigns.
Semrush is how NewLife turns SEO into a full, measurable system — research, competitor spying, technical fixes, local/GBP management, rank tracking and reporting, all in one platform your results are built on.
Get Found Before Your Competitors
One call. Your market, your margins, a written growth plan you keep either way.
You'll talk to Cruz or Keegan — not a sales rep. Leave your strategy call with a written growth plan — yours to keep, hire us or not.
Tool 3 · Social command center
Sprout Social
Sprout Social is the command center behind every client's social presence — where we plan and schedule your content, listen to what your market is saying, and manage every message in one place.
Plan & Publish — scheduling
Collaborative content calendar across all profiles and networks; Advanced Post Scheduler + Sprout Queue; multi-profile and multimedia publishing (video + multi-photo); ViralPost® optimal send-time tech; Instagram grid planning; bulk scheduling (up to 350 posts via CSV); approval workflows; asset library; mobile publishing.
What NewLife builds for you: We plan and schedule your entire monthly content calendar, publish across every platform at optimal times, and route posts through approval so you review before anything goes live.
Listen — social listening
AI-driven listening across social, blogs and forums (up to 50k posts/second); easy query building (no boolean needed); Brand Health with sentiment and trends; Competitor Comparison and share-of-voice; Consumer & Sentiment Research; Campaign and Industry Analysis; Influencer Recognition; the Trellis AI teammate.
What NewLife builds for you: We monitor your brand mentions and sentiment, track competitors' share of voice, spot trends to feed your content strategy, and catch conversations worth engaging in real time.
Engage — unified inbox
The Smart Inbox brings every message, comment, DM and mention across networks into one stream; review management across Google, Facebook, Yelp and the app stores; collision detection, tagging and case management.
What NewLife builds for you: We manage your community and reviews from one place so nothing gets missed.
Analyze & Report
Cross-network analytics (reach, engagement, follower growth, post performance), competitor reports, and presentation-ready branded PDF reports with scheduled delivery.
What NewLife builds for you: We build the clear monthly social report you receive — with our branding, delivered automatically.
Why NewLife
You, In-House, Or A Typical Agency
Everything we do runs on one system we call The Film-to-Funnel System — in-house film → paid ads → landing page → CRM follow-up → optimize. Here's how that stacks up against doing it yourself or hiring a typical agency.
| In-house | Typical agency | NewLife | |
|---|---|---|---|
| Creative | You film it on a phone | Outsourced or stock footage | Our in-house cinema crew, filmed on-site |
| Who does the work | You, between running the business | A junior account manager | Cruz and the senior team, directly |
| The system | Disconnected tools that don't talk | Ads, then hands-off | Film → ads → landing page → CRM, one connected system |
| Your accounts & data | Yours — but no time to run them | Often held hostage | Always yours — you keep everything |
| Follow-up | Manual, when you remember | Rarely their problem | Automated speed-to-lead in the CRM |
| Local knowledge | You know your market | A national, generic playbook | Barrie & Simcoe County, on the ground |
See The Stack Working For Your Business
One call. Your market, your margins, a written growth plan you keep either way.
You'll talk to Cruz or Keegan — not a sales rep. Leave your strategy call with a written growth plan — yours to keep, hire us or not.